Thank EU

The European Union has created a website detailing the differences in mobile phone roaming costs across Europe. Whilst "The Commission aims to give the consumer the knowledge to make an informed choice, to enhance competition in the industry and to encourage fairer and clearer pricing", only people using their mobile phones frequently whilst abroad could gain. The inconvenience of changing providers is too great for light users.

Why does the EU think that frequent users are unable to find the best option for themselves?

If the EU really wants to reduce costs abroad, they should re-introduce duty free on internal European flights. That would save far more than just a few pennies on some calls from abroad.