It would appear the English don't value it.
In the final weeks of the election, Tony Blair and his advisors became increasingly worried about a low turnout amongst Labour's core voters, possibly handing victory to Michael Howard "through the back door". To increase Labour's turnout therefore, his advisors came up with the wonderfully catchy "If you value it, vote for it". In England at least, people don't value "it" as the Conservatives won 8,086,306 votes to Labour's 8,028,242. So much for the Labour mandate to increase taxes and "invest" more in the NHS and education.
Stumbling and Mumbling has a good analysis of the the 2005 election results compared to previous elections and analysis of the Iraq factor.
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